Sawaram Suthar is CMO at Acquire, and also a founder of Jagat Media, a digital marketing agency. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy. He has an MBA from the University of Pune. Anyone can find him on @sawarams.
Whether you just want to create brand awareness, promote business or generate leads, content marketing play a vital role. No matter which format of content you’re using, but it has own foot in the digital presence.
Recently LinkedIn and Slideshare jointly launched lead generation form for their users. User can customise this form to collect leads.
Here are the steps how you can run and optimise campaign.
In the first stage, you need to upload a presentation, inforgraphics, or other allowed content on Slideshare.
Here is the form in which you can fill required box. Write a perfect introduction, about yourself and give a right message in short content so customers/readers can directly understand what you’re offering.
You can customise form with following member information – First name, Last name, email id, company, industry, state, telephone etc.
You can also choose where you want to display contact form – between slides, at the end of your Slideshare presentation and when member try to download.
Once you filled up all required information in the form. You can directly choose payment option. Minimum you need to pay $25 to run this campaign. However you can choose unlimited maximum budget.
Once you kicked off campaign just wait for leads. They didn’t yet disclose how much lead will be generated from particular budget but still it useful and can try.
Let us comment here if you generated any leads from these form.
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