I am sure you have already commenced your marketing on social media and searching the ways to interact with your customers for enhancing your relationship with them.
Do you Know? 7 out of every 10 companies in the US have their presence on social media.
Facebook is among top most social media platforms across the globe. Currently, there are more than one billion active users on Facebook which is self explanatory success story.
Christopher Lewis, Digital marketing head at BestEssays, builds trust and credibility saying:
“One on one interaction between customers and businesses through social media has now become the most valuable asset for any organization.”
Few years ago, Facebook Messenger has come out as a significant opportunity for the businesses to communicate with their potential customers in more personalized manner.
Here, I will highlight 5 Facebook Messenger Hacks that helps to boost your marketing strategy.
1. Using The Messenger Auto Reply:
Although, a website never sleeps, most of the companies are not online 24x7. While, the concern business people regularly check their emails and voicemail accounts, but if we talk about Facebook Messenger, no one check or reply to the messages they receive. This is not an ideal thing for a businessman, who want to ensure that their probable customers should hear about their product as long as possible.
Facebook’s ‘Response Assistant’ feature provides you the opportunity to use auto response facility. The best part about this Facebook Messenger auto reply is that you can customize your message up to 250 characters. Therefore, you have many options to direct your customers to call you back, email you or can visit the website.
You can also give it a personal touch by including your customer’s first or last name, so it seems more involvement from your side.
Here you can easily understand with this example:
For setting up your autoreply:
- Go to Facebook’s ‘Settings’ followed by messaging and select ‘Response Assistant.'
- Then Click ‘Yes,'. You can compose your message.
- Now, you can easily compose your message.
2. Ads in Facebook Messenger:
Facebook rolled out Messenger ads in 2016. The question that hit out at many minds is, why Facebook required to include ads in messenger? The below-mentioned chart presented by Business Leader will give you the answer to this question.
This chart shows you the comparison between the user's flow of big messaging Apps and 4 big social networking Apps. You can see that the monthly usage of the top four messaging apps has passed off the usage of top four social networking sites. At present, more than 1 billion people are using Facebook Messenger.
There are two kinds of Facebook Messenger Ads:
Destination Ads: Destination Ads usually place at news feed section. Whenever you click on this ad link, you will redirect inside a Facebook message. When you create your ad campaign on Power Editor or Ads Manager, you will find this destination ads option at the ad level. It looks like a normal ad, and you can add any image, slideshow, facebook video, and slideshow.
Sponsored Messages: Sponsored messages appear inside the inbox of Facebook messenger. You would often receive some promotional message from a friend about any brand. You will find this option at the ad set level at the time of creating campaigns in Power Editor. You can also include images and links at the time of setting up a real message.
3. Messenger Bots:
Facebook Messenger Bots is a powerful tool to attract more people on Facebook. There are three primary ways of communicating with the bots which are as follows:
- URL: Every Facebook Messenger Bot comprises its URL.
- Quick Response Code: QR is widely accepted and highly suitable for personal marketing activities. To scan a code, visit ‘’people’’ tab in Messenger and then ‘’Scan Code’’.
- Facebook Page: It is used for every Facebook page. As the Bots are present within Facebook system. For accessing page’s Bot, simply go to any relevant Facebook Page and hit the ‘’Message’’.
Out of these three, Facebook Page and URL are the most convenient ways to interact with bots. But to understand deeply and how to use it, people need to get some training.
4. Use Facebook Messenger To Identify Your Potential Customers:
Presently, there are 1.5 billion people on Facebook, out of which close to 1 billion people are daily active users. 40 million small business owners using Facebook. As you know, Facebook Messenger is accessed by almost every user. Therefore, you can use Facebook Messenger to identify your potential customers.
You will surprise to know that more than 2 billion messages are sent to the customers from businesses every month via Messenger. You can continue to talk with each of them individually to reach masses.
Whether you are conversing with a new brand or a long-term client, you need to take care of some important aspects of Messenger:
- Be Responsive: Always reply instantly with the correct information via Instant Replies.
- Provide Information: You should share complete information regarding your products, services with rich content.
- Send Reminders: You should ping your customers about upcoming events, products, and other important announcements.
5. Better Customer Service:
Facebook Messenger is not only a user-friendly platform to chat with your potential customers but also used by brands to add more values to quality customer service. But you have to work on some key areas related to customer service, so that you focus on Facebook Messenger program.
Firstly, always ensure to hire skilled communicators to run your Facebook messenger. Always respond quickly and try to operate globally. Use CRM and collaborate with all the departments.
I hope, you now understand the whole concept of Messenger Hacks and know how to operate them to gain fruitful results for your businesses.
Joan Selby is a former ESL teacher and a content marketer. She also runs her own blog about social media and writing tips. Joan is a Creative Writing graduate and fancy shoelover. A writer by day and reader by night, giving creative touch to everything. Connect with her on Twitter and Facebook.