Getting your content across the globe in a few moments is only achievable via social media. All advertising channels deliver in different forms, but social media makes your content reach the furthest corners of the globe in the shortest time. This article shows you the 7 most effective social channels you can use to advertise.
Since social media allows you to share content with other users without having to sign up on third-party websites, you can expect your information to get viral within a short period for maximum conversions.
You, however, need to follow the right advertising rules to get your content delivered to the right audience who are interested in your product, service, or information.
Here are the top 7 social networks to use for your digital advertisement for the best conversions.
We all know that Facebook is the “king” of social networks. With more than 2 billion active users every month, you can expect to reach the largest audience on the network. Facebook users come from all the parts of the world, and, as a result, your advertising campaigns can deliver the best by reaching to people from the remotest parts of the villages in any country.
Facebook advertising allows you to set your desired daily spend so that you do not spend above your budget. You also get to set up your target audience based on their gender, location, age, and interests. On top of that, Facebook allows you to choose between Facebook desktop ads and mobile ads.
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This kind of targeting allows you to filter your audience to ensure that you only serve ads to prospects who are most likely interested in your offer. Facebook ads are billed in the form of CPC and CPM. But the exact charges on each ad is based on the niche, performance, and targeting (location, language, etc). It is better to test and tweak your target audience to see what works the best for you.
Another very popular social network is Instagram. This service is common among the youth, although there is also a sizeable number of adults using the network. The photo and video sharing network makes it the best choice when your ads are especially presentable via graphics.
Advertising on Instagram requires that you upload short video clips and (or) photos with your message. Choose the right images that present your brand and products well. You might as well use an Instagram influencer who will get your message go viral. This form of advertising is better because people trust influencers more and they are ready to buy from the brands they promote.
The largest video sharing website is another wonderful option for video marketing. YouTube started operation back in 2005, but the advertisement feature was first active in August 2007. As a video search engine, YouTube is the third visited website, according to Brandwatch.
YouTube, being a Google service, has more information about the people using their website that allows you to target your ads to specific groups of people. Google offers a detailed explanation about targeting your ads on YouTube.
You can reach a wide audience with your video ads, and, you can choose what channels you do not want to show your ads on. This feature protects your brand reputation.
Another social network with visual content like Instagram is Pinterest. However, targeting on Pinterest is a bit different from Instagram. With over 250 million active users each month, 81% of whom are female, you can expect to reach a good audience for products that are designed for women.
The platform is ideal for creative design products. People are always active, and the engagement on the platform is high. Another great feature is that the ads (promoted pins) blend easily with the user created content to avoid distractions. In this way, Pinterest users can engage with your content right from the platform, and even check out without leaving Pinterest.
The LinkedIn platform is popular among the graduates and firms looking to recruit workers. Other groups of people also use the platform for daily job search and to catch up with conversations with their prospects. The B2B platform is dominated by the decision makers of ages between 30-64 years (who make 61%).
If you are running a business that targets other businesses, then LinkedIn is the place to be. According to Hootsuite, 50% of web B2B traffic that comes from social media is from LinkedIn. Advertising on LinkedIn can be in the form of text ads, Sponsored Content, or Sponsored InMail.
Twitter is unique in its own way. Before you think of the value of Twitter ads, it is ideal to understand how the network itself works. To begin with, the Twitter user base is around 326 million each month. On a daily basis, there are more than 500 million tweets posted.
The stats (see image above) show how it is profitable to gain a large following on Twitter. When advertising on Twitter, the more followers you have, the better your business will perform.
Most of your followers will be glad to share the content with their followers, and the most convenient ways to advertise on Twitter is to create brand awareness and promote products.
Who thought that a selfie-sharing app can become a social business hub? With an average of 190 million daily users and 3 billion snaps daily, you can expect a high engagement rate on the platform.
On average, 41% of Americans aged 18-34 use the platform daily. They have four advertising models, i.e. Snap Ads, Snapchat Discover, Sponsored Lenses, and Sponsored Local Geofilters. Check out more details on their business website.
The platform you choose for advertising depends on your business model. It is ideal you ask expert social media marketers on what you need to employ to make your business prosper from social advertising.
Harold is a marketing enthusiast and an influencer in Different verticals. She keeps special interest in the impact of visual branding on business growth. She has been writing for a long time now and has a interest in traveling as well.