7 Effective Design Practices to Boost Customer’s Interaction

/ February 18, 2020 | 5 Mins Read

7 Effective Design Practices to Boost Customer’s Interaction

It doesn’t matter if your website is brand new or if it’s been around for a decade, web design choices will ultimately impact whether or not your site is successful. It also impacts your conversions, credibility, and ultimately makes or breaks the success of your site.

Do you want to boost customer interaction? 

If you have an urge to have quality customer interaction with your brand then, you are in the right place!! 

You must be aware of the line.“Treat others as you want to be treated”. This rule is applicable in business too. 

If you want to be one step ahead of your competitors, you need practical steps to raise the interaction rate. 

Before going ahead, we must know why customer interaction is important

The interaction between customer and organization defines the customer experience to build an organic relationship with the company. Communication includes discovery, analysis, awareness, purchase, and services. 

The recent survey by Forbes shows that better customer experience helps to drive revenue 4-8% higher. Also, 73% of customers believe that good experience brings brand loyalty. 

So to have a better design, you need better policies and better plans. Design is being very crucial to increase the revenue of the company. One survey shows that 38% of users stop interacting if they find web design not appealing. Better designs engage more customers. 

Better web design services is an ongoing process; it does not end with sales. To be successful in the long run, companies must keep working on the latest trends and techniques

In this article, we will look upon some of the adequate design processes to boost the conversion rate.

7 Productive Design Processes to Raise Customer's Interaction

In this digital era, marketing trends are changing day by day. Nowadays, the customer has numerous choices, so sometimes it is complex to come out best from all your rivals. Here we are going to review some of the best web design practices to increase customer interaction. 

Let's get started:

1. Choose the Right Colors

Colors make a big difference in web design. Choosing the right is essential. Statistics show that colors help to improve brand recognition by 80%. Color is an element that differs from others. 

Taking an example of red color that is chosen by different brands like KFC, Pizza hut, Coca-cola, etc. this color is so appealing, it helps to penetrate the sale of your brand.

So opt color very wisely. Choose contrasting colors to generate the results.


Above you can see the right color and contrast makes the logo eye-catching. In this way, by adding some good color contrast you can make your website look unique.

2. Keep the Design Minimal 

Try to keep the design eye-catchy so that it attracts maximum customers. Put the minimal content on your website. Because no user likes to see the overloaded website. So, keep the design crisp and clear. 

A simple way of designing is always attractive, and it helps to engage more customers to your website. Don't make the design confusing. Try to not suffocate your users with loads of content. Only add the main pages, so that not excessive information is excluded.

Minimal design always looks refreshing and helps to sell the product in a better way. Taking an example of the dolce and gabbana sunglasses website which shows only minimal content of the website. It only shows the specific content of the website


3. Right Structure 

The right structure is a strategic way to design your website. This is the base of the design. If the content appeared on your website in a mannered way, try to manage the website in sequence so that it syncs with other pages correctly. Use different fields that appear different on the website. Each field and Pages must be associated with each other. Multiple steps include multiple domains. The form must split up into different steps. Give them a selection option so that they can stay wherever they want. Your structure must be organized and must make sense.


Above you can see the right structure of the website where each point is different from each other.

4. Layout


The outline of the web design matters the most when it comes to the user interface. Always assure that your plan looks attractive and very natural. Make each page separate from each other, So that pages makes sense on the based information that is provided by the visitor.

There are different fields on a website like email, payment etc. Try to work them well, fast, efficient and synchronized. Also, you can use the creative layout instead of conventional designs.

5. Make the Design Mobile-friendly


In the tech-savvy world, visitors love using mobile phones instead of desktops. People are more engaged with their phones. Your website must be compatible with the mobile phone.  So it's imperative to design the site in such a way where users can access their mobile phone.

Make the layout of the website effective on the mobile phone so that the user can see the content easily; keep the website simple and attractive. Keep everything in mind like the size of the screen, buttons, etc. so that it looks appealing on the phone too.

6. Social Media Integration

The best way to connect your audience is through social media. Almost 2.82 million people are using social media platforms. So it is vital to add on the feature of social platforms in web design services.

A recent survey shows that 64% of consumers buy things after they view adds or videos on social media. Nowadays, people love to watch videos rather than reading content, so post the videos on different social platforms like Instagram, Facebook, etc.


7. Add Additional Features

Features make your website look better. To increase revenue, you need the best design services for your business. Keep in mind that buttons are not the only interaction on your website. Nowadays, different characteristics keep the visitors on your site in back days. There were not any zoom-in or zoom-out features available. 

But these days it is quite common. So add some additional features like the 360-degree view. It creates a great impression on the visitor. Make the content compatible with ios and android. Add some animation, so your design looks attractive. Therefore, choose the best features for your website.

Wrapping up 

Above, we have discussed some of the crucial factors in web designing that helps to engage more customers and increase the revenue of your business. Customer expectation is always higher.

Customer experience is the area that needs more nurturing and constant care. The same is in the case of web designing that always needs modification and additional features with time. For higher retention and higher growth, it is important to make web design very appealing and more attractive. 

Hopefully, after reading this article, you have a better sense of what is required for the business to achieve the goal.  

By reviewing all the factors, you can quickly boost the performance of your website.

If you have any query, feel free to ask we would love to hear from you. 

Thank you for reading!!

Morris Edwards is a web developer & marketing strategist who works with Awebstar, the best web design company in Singapore. Apart from this, he loves to write blogs on web design, SEO & internet marketing.

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