Facebook has proven itself as the go-to social network for both personal and professional communication. This makes Facebook the perfect candidate to host your new social group based on business, corporate lifestyle or whatever it is you had in mind.
While you can always create a group and hope that people join you in your discussion, there are certain ways in which you can attract more people and become popular in the process. What is the secret ingredient behind the countless successful business Facebook groups that we can see online, and how can you make your group a part of that vast world?
1. Defined statement & objective
What separates average Facebook groups from those that stand out is the defined mission and vision behind their existence. Why do you want to create a social media group? What do you hope to accomplish in the next several years? What types of people do you want to attract and which ones do you want to steer away?
These are some of the fundamental questions worth exploring before you click that “Create” button and reach a point of no return. It’s very difficult to change directions once people start coming in because you risk alienating the current audience with your updated group rules and regulations.
Define your Facebook group’s statement, what it stands for, and the objective it aims to achieve. It is also a good idea to set regular moderators on duty in order to manage incoming followers, pin useful posts and delete those that serve no purpose in the context of your business group.
2. Make your group public
Facebook groups usually come in two varieties – “Hidden” and “Public”. It’s quite easy to see the difference between them and what sort of interaction they promote. If you want to reach a high approval rating, skyrocket the “Likes” on your group and attract more and more people over time, you need to make your group public.
Hidden groups are good for internal company groups, coworker social networks as well as business groups that aim towards privacy and professionalism. Keep in mind that if you do make your group hidden, no one will be able to join without your explicit invite and say so. Decide what is best for your particular group, but know that it will have a huge impact on your overall visibility.
3. Reach out to other groups
Your partner companies and colleagues are bound to have business groups of their own on Facebook, Twitter or some other platform. Reaching out to these groups and asking for collaboration and online partnership is a good way to boost both followings.
Make sure that Facebook groups will be suspicious of groups without any public information or membership to speak of. Building up your target audience before doing this is a good idea since it will add to your credibility as a business facebook group. Social media collaborations provide one of the easiest and fastest ways to get more “Likes”, followers and publicity.
4. Regular curated content
One of the hallmarks of a good Facebook group is the content it provides to its followers. If you want to maintain a good reputation and attract new followers and “Likes” towards your group, you need to moderate your content as best as possible. For example, if you are hosting a business group that focuses on online marketing, providing your members with quality articles, tips and resources is a good way to stay on their good side.
Those that have a problem with writing themselves can get academic help and they will help you out. Posting content without rime or reason will make people leave your page, spread negativity about it and feel cheated for “liking” it in the first place. Justify the trust put in your hands and post curated quality content on a regular basis.
5. Promote interaction & communication
Once you start building a considerable audience, your real work will begin. Managing to satisfy most of your followers will be a tough daily task that will revolve around moderating comments, posting interesting content as well as interacting with people.
The interaction you conduct with the people in your group will always be public knowledge, and anything you say may be taken against you at some point since people on the internet rarely forget mistakes or promises. Try to develop a diplomatic tone of voice that caters to most commenters and communicate through your brand instead of personally. You are representing the business group you started for this very purpose, and interacting with like-minded people is the best thing you can do for yourself and everyone else.
6. Cross-media promotion
Even though you may not want to host your business group on other platforms, you can still promote it somewhere else and lead people back to Facebook. For example, using Twitter and Instagram for your group promotions is a good way to attract people from other social media platforms and let them know that your group is up and running. LinkedIn is a great way to attract people with a corporate lifestyle to pitch in and give their opinion on popular topics.
Never underestimate the power of cross-media promotion since Facebook alone can only help you so much. While paid advertisement does the job fairly well, you can spare a few dollars and do it yourself through other social media and niche blogs that people of your caliber frequent often.
7. Reward your followers
Good content and communication will be more than enough to keep your followers happy. However, you can always go a step further and reward them for their activity and loyalty to the group. Hosting giveaways, competitions and different incentivized activities will not only infuse some competitive spirit into the group but create a good buzz as well.
People from outside the group will hear about it and want to participate as well, giving you their “Likes” in the process. Group competitions are one of the cheapest and easiest ways to reanimate a sleepy audience and give them something to look forward to.
8. Gather feedback & reinvent
Staying in touch with what is going on in your niche is essential to your group’s survival. People who think your content and discussions are stale and old news will leave to look for news somewhere else. Find a couple of credible sources for your business niche and inform yourself about the latest happenings in the industry. Ask your followers about their satisfaction any time you feel like you are doing something wrong.
Gathering data will be fairly easy considering the nature of Facebook’s groups which allow you to pin important announcements at the top of the group. Feedback is essential towards bettering your group and making it more in touch with current trends. Use this feedback wisely and reinvent anything you think is overdue for an update. This is the only way to keep the followers you already have and attract new ones that are well-informed about latest trends.
Developing a business Facebook group and getting increased attention is an ongoing project that will never end. You will always have to stay a step ahead of your audience and anticipate what they would like to see on the group. Once you find a system that works for your niche and built up the audience, you will have no problem widening the net of your followers and getting more and more “Likes” as a direct result.