Digital Marketing

How to Build a Powerful Website for Realtors

Sam Makad / November 27, 2018 | 3 Mins Read

Content

To increase your customer base, find out how to build a powerful website for realtors.

Nowadays realtors need to develop a professional website and a solid online presence to secure new customers. With so much competition in the market, it is essential to create a user-friendly, informative, and helpful site that will encourage people to get in touch.

When executed well, a website can be a powerful tool in a real estate professional’s arsenal. It can persuade a person to do business with you other your competitors, amongst many other things.

To increase your customer base, find out how to build a powerful website for realtors.

1. A Visually-Appealing Design

Visitors will equate a poor, outdated website design with a poor, outdated service. Give them a reason to pick up the phone or send an email by developing a visually-appealing site that evokes confidence and trust in your knowledge and services.

Get in touch with Parxavenue for a professional real estate web design, which can implement modern design and website upkeep.

Websites should, nowadays, include:

Whitespace
Real photography
A clear and easy to use layout
Easy to browse products/services
Neutral colors
A simple font

Design is a huge selling point. Modern and contemporary designs are in favor when it comes to websites in general, so be sure to look at the most influential websites and how they gain such business.

2. A Mobile Responsive Website

It is estimated that more than 50% of all worldwide traffic is generated via mobile phones, surpassing desktop computer usage.

If your website isn’t responsive to smartphones and tablets, you’ll automatically be one step behind many of your real estate rivals. Google will also reportedly rank sites with a mobile responsive design higher in the search engine, which can lead to an increase in traffic and revenue.

Poor user experience will result in a visitor quickly clicking off your website and heading elsewhere. Every visitor should be able to find what they need on your website within three clicks.

If they cannot, you more than likely offer poor navigation, which will, in turn, lose you customers due to frustration and inconvenience.

A quick, easy and convenient user experience will decrease your bounce rate and will increase the likelihood of a visitor contacting your agency and becoming a customer.

Improve the user experience by adding fixed headers to your website, which should be visible at all times. Also leave breadcrumbs so that customers know where to go when looking for something particular.

For instance, if you work in multiple locations, have a clear ‘Location’ tab with the locations listed in alphabetical order.

4. Feature Area Profiles of Different Neighborhoods

Visitors will often not search for real estate services by state or city. They will more than likely search for a realtor by a specific neighborhood.

Persuade visitors to get in touch by featuring area profiles on your homepage, so they will know you’re the perfect realtor for them when buying or selling a property.

Tip:

Ensure you have location-based URLs to help with online visibility. Also apply multiple locations to your Google My Business listing, if you have one.

5. Add Informative Agent Profiles

Agent profiles are beneficial for a number of reasons. First of all, they will inform a visitor that they are genuine realtors. It will also allow them to get to know the different agents by reading their bios, active listings, and customer testimonials, so they can make an informed decision before calling or emailing a real estate company. You can also add home insurance details if they have anything so it would be easy to look out.

Include both personal and professional information regarding your agents. However, try not to come across as too ‘try hard.’ What’s more, the information should be interesting, informative and entertaining, but it must not take too much time for someone to read.

A large block of text is off-putting. Condense the information into small, simple sentences. Shorter paragraphs as well as bullet points. People no longer have the time or energy to read such in-depth information.

Also apply real photos, and depending on your niche and vibe, dress accordingly. If you wish to appeal to the younger generation, then being dressed in suits may not resonate with them.

6. Publish Fresh Content

If you want to establish your brand as a thought leader and increase your appearance in the search engines, aim to regularly publish fresh content on your website.

Write local content regarding the many neighborhoods you serve, offering informative information on the market conditions, home design ideas, community events, positive local news, real estate processes, and relocation tips.

Writing good content is no easy task, though. Content must be:

Relevant
Engaging
Entertaining
Unique
Informative
Well-written
Grammatically correct
Blog-friendly

Promote such content across social media platforms, too. Facebook, Twitter and LinkedIn are great networking tools, where people can engage with your content as well as share for added visibility. Instagram, although a great marketing tool, is not good for articles but it can be used to showcase available houses.