From batch-and-blast to tailor-made emails, the four-billion-user field of email marketing has come a long way to become what it is today.  As you read an email, thousands of crafty marketers are utilizing state-of-the-art email marketing techniques and tools, including behavioral segmentation tools to win clients from laggards who still adhere to ineffective generic emails.  … Continue reading How to Use Behavioral Segmentation in Email Marketing