To respond to the needs of the over-saturated market, you should keep all parts of your marketing ecosystem healthy. Social networks are important customer acquisition channels today, and marketers should pay particularly close attention to building a brand’s online presence there.
HubSpot’s fascinating statistics says that 97% of marketers worldwide are using social media to reach their audiences.
To keep up with everything happening to your brand on social media, may be daunting and time-consuming. However, with the right automation tools in your hands, you can make social media management more painless.
According to Instapage, incorporating of SMM automation tools can save for marketers more than 6 hours per week.
In this article, we will offer and overview of the best performance-driven automation software that will do the heavy lifting to help smart marketers deliver better results on social media.
Social media management platforms and scheduling tools
1. Facebook Scheduler
We should admit that sporadic posting is not the best way to promote your brand and connect with your audience on social media. A native scheduler by Facebook is a great solution here.
You can schedule posts for an entire week in advance, save time, and don't distract yourself searching time for daily publishing on a Facebook business page. You only need to find a chunk of time to schedule posts in one go.
Facebook scheduler allows to select time and days you would like your post to be published. Moreover, Facebook gives you basic data on the post performance and audience engagement, so you can easily define what content attracts more fans' attention.
If Twitter is the bread and butter for your digital marketing strategy, then TweetDeck scheduling platform is the best solution for you. Despite the fact that it is not the “all-in-one” automation software, TweetDeck still is one of the most powerful tools for marketing specialists who need to manage multiple Twitter accounts simultaneously.
TweetDeck helps tweet like a champ. Besides convenient tweet scheduling, it has plenty of other features that can improve your content marketing on Twitter. For example, there is also an advanced dashboard that allows you to conduct real-time tweet tracking and monitor audience engagement.
You can easily see tweets in an account’s Home feed, monitor brand mentions, get notifications, messages, and see other activity - all in one place. This tool is most helpful for businesses where live conversations are critical for success.
PromoRepublic is a social media management platform and scheduling tool trusted by 15,500+ businesses worldwide. It is Johnny-on-the-spot for social media management. PromoRepublic allows carrying out all social media marketer's work in autopilot mode.
Using this tool, you can easily craft engaging content, schedule posts, report on your social media performance, and much more. If you need to manage multiple social media accounts and track content performance, you should try this social media publishing platform. It is one of the most convenient solutions for auto-publishing and monitoring.
Moreover, PromoRepublic is good in terms of content creation. It offers a huge library of post ideas and editable pre-made templates grouped by industries that help easily craft the ready-to-go content.
Social listening tools
4. Social Mention
Social Mention is a marketing tool that saves the time you would otherwise spend on brand monitoring on social media. It provides live and historical data about brand mentions from across all the social networks and helps make better decisions on your future digital marketing campaigns.
Using Social Mention, you can easily monitor more than 100 social channels, including Twitter, Facebook, FriendFeed, YouTube, Digg, etc.
Social Mention tracks customer feedback, direct mentions of your brand, and discussions regarding related keywords, topics, and competitors. It can search any keyword on any social network and pull up all mentions of this keyword, including the user’s name, brand name, or a related term.
Its analytics also covers things like Top users, Top keywords, Top hashtags, Sentiment.
Sometimes, there is no need to “shine” on all possible social networks, so you can put your energy to dominate on one which is the most effective for your business.
TweetReach is a great social listening tool that helps monitor "how far your tweets travel." It measures the actual impact of your social media interactions.
This platform allows you to define your most influential followers, so you can tailor content for them, and target the right people when aiming to share and promote online content.
TweetReach gives you information on the actual impact of your tweets, real-time updates on relevant topics, and lets you measure true engagement and follower growth over time.
Furthermore, you can constantly improve the content according to the data provided by TweetReach. For example, it allows monitoring all the hashtags, keywords, and topics that are important to you and make the right decisions on your content.
BuzzSumo is one of the popular social media listening tools in modern marketing. Its main advantage is the ability to identify the most famous content across social networks such as Facebook, Twitter, Pinterest, and Reddit.
Besides social listening, BuzzSumo has many other helpful features. For example, it is also an excellent social backlinks tool that allows you to see how many backlinks and social shares a piece of content has what indicates the popularity of the content.
Moreover, it helps search for influencers in any topic, area, or location, analyze them by filters such as reach, authority, influence, and engagement. BuzzSumo is a valuable source of information that will help you re-shape and improve your content strategy.
Tools for social interactions through messaging
Lithium is one of the best tools for social customer service that helps brands connect customers, content, and conversations at the right moment. It offers a great “social response” solution that allows you to increase the target audience’s loyalty by timely social interactions through messaging.
Using Lithium, you can stay connected to your audience and answer user’s questions on Twitter, Facebook, Instagram, and other primary social networks. It helps you to “listen” what and where people are talking about your brand, so you can focus your customer engagement in the right places.
Spark central is a top marketing tool for customer service. It is a messaging customer care platform for small businesses and enterprises that has its own built-in Automated Messaging Distribution (AMD) engine.
Its primary mission is to help businesses connect with their customers through messaging, whether that’s on social or private messaging channels (in-app, in-web, WhatsApp, Messenger, Twitter DM, SMS, etc).
One of the most standout features of this platform is that it allows one to access a customer’s entire conversation history. This is how Sparkcentral provides highly personalized customer care to solve the customer’s issue in the best way.
There is also an opportunity to label some customers with a tag “VIP,” it allows you to prioritize a group of high-value customers.
Rignite is a powerful social customer service software that provides social activity monitoring, customer interaction history, and collaboration features. It allows you to monitor everything happening across your social media accounts on Facebook, Twitter, Instagram, and LinkedIn.
Whenever a user interacts with your company on social media, or when your company interacts with the users Rignite displays it in your activity feed. This feature allows you to hear what your audience is talking to you easily, so you can go line by line, and address each interaction directly.
In the Rignite system, you can assign specific customer service cases to individual team members. Once team members are notified, they will be able to reply to a user directly without ever leaving the interface. It can significantly improve customer service and make it way faster.
Besides monitoring and customer service features, Rignite allows to run end-to-end social media campaigns across multiple networks, schedule posts, and conduct a content performance analysis.
Social media is all about being swift and amenable. You should be fast in your social media management too. To save time for working on a digital marketing strategy, instead of the routine tasks, you need to be armed with the best automation tools.
In this article, we have shared 9 awesome tools that will help you level up your social media marketing skills. Having these tools in your arsenal, you can multiply chances to make your brand dominate on social media and succeed in the modern digital space.