Sawaram Suthar is the founder of TheNextScoop and Jagat Media. A digital marketing consultant, he has experience in branding, promotions, page optimization, research, and strategy. He has an MBA from the University of Pune. Anyone can find him on Twitter @sawarams.
Running a single strategy isn't provide you with as much traffic increase as multiple techniques. So here I have found 11 clever ways to increase website traffic in 2022.
Every business owner wants to increase website traffic to get a maximum outcome and generate leads directly or indirectly.
So, if you are trying to increase your qualified search traffic, you must implement innovative techniques that work. Running a single strategy isn't provide you with as much traffic increase as multiple techniques. So here I have found 11 clever ways to increase website traffic in 2022.
1. Create a Smart Landing Page
Whether you're working on an AdWords campaign or SEO, a landing page plays a significant role in both. A landing page is the main skeleton of any website, just like a human body. In every frame, there are many organs. Here organ is our content, or we call it an element of the landing page. We should design a landing page that accomplices all essential elements like the headline, sub-headline, visual image, videos, case study, testimonial and call to action.
I think no one will provide better landing page optimization tips other than Unbounce and KISSmetrics. If you are working with WordPress, this lovely set of WordPress tricks is something you should keep handy. Plenty of great tricks to handle your website like a pro.
2. Put Contents/Elements Strategically on Web Pages
Once you have finalized the essential element, the next step is to put content in the right place to maximize the conversation rate. Here I have a complete example of a landing page that is optimized very well. Let's type "managed security services" in Google, and you will see the TrustWave web page.
This web page doesn't have much PageRank and backlinks but still ranks ahead of competitors like Symantec. Why? Because they have placed all content strategically on the web page that attracts maximum audiences.
Content is essential for the website and should be placed very well. It should also optimize according to the keyword we will target. As stated above, web page elements include a heading, visual image, testimonial, portfolio, services brief, call to action, our USP (unique selling promotion) etc. So we should place all these elements in strategic ways that attract the maximum attention of the audience.
3. Start Blogging on Your Website
According to research firm MarketingShepra, blogs were voted the No. 4 tool for generating sales leads. In addition, it is the best marketing tool to increase traffic to your website. So the question is should your business start a blog? I strongly recommend taking advantage of an effective marketing tool and starting blogging today without fail.
Many believe making a blog on your website is as easy as making toast. Yes, it may be even easier! But it would be best to keep certain things in while creating and publishing a blog.
a.) Use user-friendly content and discussion manner.
b.) You can post content related to the products and services you provide on your website/business. And most important, always have cross-links with another article, blog category, services pages or whatever it is that you aim to promote on your site.
c.) Link the blog on the main menu near the services section or resource to be easily visible to everyone.
d.) Make your blog attractive and nice-looking, so people will want to read it.
e.) Using a host to blog is also free and has everything supplied for you instead of making it on your site.
Starting a blog is just half task done; what is next? The following job is to promote the blog, so your site can get maximum traffic, and the target audience should reach and read it. There are many ways to promote and increase traffic on your business blog. Some of them are;
a.) Participate in industry niche community
b.) Comment on relevant blog
c.) Ask another blog to link your blog to their blog.
d.) Do blogging on other blogs and place links over there
e.) Always reply comment
4. Don't avoid Internal Linking
Internal links are links that go or come from one page on a website to another page on the same website. For example, this is an internal link.
Internal links are the most critical factor for establishing the site's architecture and are also helpful for visitors and search engines. It interconnects one page with another, and users can use it to navigate your site.
While establishing an internal link, you must remember the points below.
a.) Diversity anchor text strategy
b.) Only link-related page on website
c.) Use mix anchor text – keyword, brand name, generic word, brand name+ keyword, and topic/headline.
d.) Use long tail keyword
e.) Try to use the homepage and contact us link in an article if it's relevant.
5. Be Enthusiastic, Be Leader, Be participate
Everyone's got an opinion, and the internet is where you will find everything in the digital age. There are many sites like Quora and other forums where people ask a question regarding their problems. So you will have a chance to project yourself as a leader in your field with these traffics boosting tips and solving their problem. It also helps you to promote and protect your reputation over the internet.
So, follow a simple rule; be enthusiastic, be a leader and consistently participate.
6. Participate in Blog Commenting In Your Business Niche
Blog commenting is a simple and essential tool to increase your blog's traffic. It would be done in two ways. The first one is to respond to the comment left on your published article on your blog or another blog where you published a guest post. Readers always have opinions and express their views through analysis. So, as an author, your first target is to respond to readers' comments. This will help you increase your authenticity and reader's loyalty and two-way communications.
Second, leave comments on other blogs relevant to your niche to increase traffic on your site. Blog commenting on others' blogs is a meaningful way to become known to drive new traffic. Here you will have an opportunity to express your opinion as a reader and show off your expertise in your business niche. One of the best guides comes from Alex Johnson at ThinkTraffic. He has explained a complete strategy for blog commenting as a way to drive traffic. Blog on other sites can…
- Generate a little bit of traffic
- The traffic it generates is likely to be highly targeted
- People who read comments are often influencers
- It is a great way to get on a blogger's radar
Make sure that you should leave your blog URL while commenting on blogs. Some of his word
"The power of commenting on blogs is in the types of people whose attention you can attract. If your comments are insightful and show you as an expert in your field, your personal brand will be boosted when people read your comment. In particular, it is a sure way to get the attention of the blog's owner, and that person is likely to influence your niche."
7. Contribute an Article on Your Industry Niche Blog (Advance Guest Blogging)
In Jan 2014, Matt Cutts stated that you should stop guest posting if you're doing it for core SEO purposes. That is true, but it not always works. Or we can beat it if we do it correctly with quality content on authority sites. However, guest posting is a great way to drive traffic, increase sales, and grow your brand. So we can't avoid it. I have described a detailed explanation of guest blogging – how guest blogging trends more on a LinkedIn post.
I don't think I need to explain more here, as many marketers already explain much about the same. But a few things you need to keep in mind are.
a.) Always post an article on your industry niche blog/sites
b.) Try to use long tail keywords in anchor text and content
c.) Add a related article link from your blog.
d.) Post best quality content
e.) Don't publish on spamming and low-quality sites/blogs
f.) Always try to add a contextual link instead of a bio link.
8. Re-write Viral Blogs/Articles/News and Publish Them on Your Blog
Republishing a blog article that has gone viral is another excellent way to increase traffic and increase loyalty among buyers and prospective clients. If you have sufficient readers and you're re-posting an article, it would be a plus point for your reader to get everything on a single blog.
You will need to put less effort into marketing or promoting these articles because it's already gone viral. However, you can use some apps like BuzzSumo or Followerwonk to check trending or viral articles. Keep these things in mind while re-creating and re-posting viral articles.
a.) Always write choose a related title (don't copy the exact title)
b.) Re-write the article in your language with facts you come across
c.) Add your external (guest post that you have published)link and internal link (own blog )
d.) Share after two or three days of the main article being published
e.) Always give credit to the original content
9. Don't Forget the Power of Social Media
Social media is contributing HUGE value to drive traffic to the website. I have seen sites like BuzzFeed or ScoopWhoop, whose primary traffic sources are social media sites (Facebook and Twitter).
This is just one example, but Moz's ranking factor proved that social media plays a vital role in search engine ranking. So we can't avoid these sites. Central traffic increases by likes, including social media sharing buttons. This simple step provides prominent social media platforms with a way to build a focused list of followers.
Its simplicity and unfiltered stream ensure posts with content linked and embedded provide visual attention. Similarly, a large group linking your social media pages can drive significant traffic to your site.
Another way to maximize social is to sponsor content through influencers. One tool we especially like is Grin. Grin is an influencer marketing platform focused on the power-middle segment of influencers. Grin makes it easy to identify, recruit, manage & report on your influencer campaigns. They focus on influencers with under 100,000 followers & their platform organizes the most significant and hardest-to-reach segment of influencers online.
10. Involve yourself in Blog Community Sites
This is again similar to point 5, but I have explained it separately because it is the essential way to drive traffic to your website. It is a site where maximum similar interests or industry post content and do conversion within a member.
Here I am not talking about Blog Networks. These sites allow you to create a profile and post your article to a member. Members will see your post and give feedback or comment on the same. So having a presence on these sites can build your credibility as a leader and expert in the industry.
11. After all, you need to collect Email
Indeed! Everyone needs data. What we have done is how much we have got traffic that all will close after some time. You don't do it regularly, but once you collect the email database, it will be with you until you're in business, and you can use it for other services. So we can say email id is solid or tangible web traffic we have collected from using all the above tactics.
Sometimes you may need to go beyond these techniques to drive more traffic toward your website. But all stated methods are proofed and contribute to increasing traffic. If you come across any new tactics or suggestions, let's comment.
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