Digital Marketing has made its mark in the last decade. No wonder organizations far and wide are cracking their heads coming up with an effective digital marketing strategy. While there are various digital marketing certifications and courses which can help you get in-depth with the various tools and technicalities, it’s still essential that you’re aware of some of the best techniques and practices used by a successful organization.
Let’s have a look at seven such techniques that’ll help you stay ahead of the curve in the world of Digital Marketing:
1. Focus on your customers - at all points
While building a web presence and developing the strategies, it’s crucial not to lose sight of the customers you want to target. Many organizations focus on buying ads and acquiring traffic to drive revenues by brute force. However, this is not what is called a well-planned strategy.
You should look to make small efficiency improvements in conversion rates, email capture, and retarget that will eventually pay huge dividends. Every digital marketing campaign you organize should revolve around your customers and their needs. You should pitch your product's USP and emphasize the problems your product can solve for your prospects.
2. Make SEO great again
You may genuinely believe that your product and services are the best in the world, but is your belief reaching the world? Chances are, at least a dozen other organizations are providing near-same products and services as you. How then, do you differentiate between them?
One way to do that is by improving your website ranking so that it’s visible to people more easily on a simple google search. This is what is known as Search Engine Optimization. SEO can significantly help you and your brand reach people who want what you’re offering. It’s recommended that you update your SEO once every couple of months.
After all, did you know that after all, Google updates its algorithm more than 500 times a year? Perform a thorough keyword analysis to find out the keywords that are making your business gain or lose traction in the search engine cycle. Then, working on these keywords, you'll help build a much more discoverable and searchable brand.
3. Consider blogging for lead generation
Posting relevant and valuable content on your website blog drives a lot of traffic to your website and also increases your search engine rankings without a doubt. As a matter of fact, marketers who practice blogging are 13 times more likely to experience positive ROI. Also, the organizations that follow blogging are known to generate 67 percent more leads than their non-blogging counterparts.
Each blog post you create and publish creates an indexed page on your website, making it easier for your customers to stumble upon your brand. Active blogging is also one way to keep your SEO on point, as frequently creating posts indicates to the search engine that your website is active.
This, eventually, helps surface your website and content on the top of the search results. Further, it goes without saying that using blogging as a tool; you can use give your brand a voice. That voice can then be spread across using other modes of digital marketing.
4. Host high-quality webinars and live events
The end-goal of all this is to increase traction and activities on your website. One more impressive way to do that is by using a variety of digital marketing resources engage with your audience by hosting webinars, creating podcasts, and creating and promoting live events.
There are various platforms available that can help you streamline your whole process as well as encourage ticket sales and manage the audience. Such platforms help you focus on the big picture and take care of all the minuscule aspects of any webinar/event.
5. Email marketing - old but not forgotten
Email marketing is being actively used for the last two decades. Even today, it is one of the best and hassle-free methods of reaching your target audience. The fact that marketing your products and services using email as the medium costs close to nothing makes it all the more effective tools to add to your toolkit.
According to statistics, the open rates of email have increased 180 percent on mobile devices since 2014, and more than half of all people prefer accessing their email on their phone rather than a desktop.
There are several reasons why email still trumps other sophisticated modes of communication, especially when it comes to marketing. One such reason is the fact that emails can be accessed on any device, unlike text messages which can only be accessed on the phone. Other than this, an email also has a lot more space for you to deliver a message aesthetically.
6. Be more social on social media
Social media has without a doubt become a battlefield for organizations however big or small. The best way to go about marketing your products and services on social media is by first finding out which platform accumulates most of your customers.
Knowing whether your fans and prospects are present more Facebook, Twitter, Instagram, Pinterest, or LinkedIn, will help your voice be heard. Knowing which platforms to target will eventually help you curate better posts. Social media is also extremely important if you wish to maintain a clear communication channel between you and your customers/prospects.
7. Mobile first approach
Always follow a marketing first approach to anything and everything - from website to marketing content. Be doubly sure to check that all of your content translates seamlessly across devices. Like we said earlier, the number of people owning mobile devices has increased rapidly, and any prospect will first do a google search for your brand.
Chances are, they’ll use their smartphone for the same. Customers expect cohesion across platforms, and the better accessibility you provide your audience, the more likely they are to purchase.
Following these seven techniques will ensure that you’re on top of your campaigns at all times.