Time and time again, the saying “Content is King” will still live for much longer than what people think. It becomes overused, but it’s the truth.
Content marketing is one of the most effective ways to enhance your business every day. This also gives you an opportunity to reach out to your audience. Not only that, everyone you will even get to earn their respect and gain authority by presenting your expertise in your content.
The Issues with Publishing Content:
The internet is both a blessing and a curse. By now, you probably know what the internet can offer and what can it do.
It can provide you plenty of opportunities to be able to improve your business. However, you are not the only one who thinks that. There are millions and millions of people around the world who wanted the same thing that you do. Success.
And more often than not, they also think that the internet is their ticket towards that path. Due to that fact, it is not only you that gets to publish their content on the web.
As a matter of fact, according to Statista, internet users have already grown in numbers to a whopping 3.58 billion! And imagine if every one of those internet users uploads a content every day? 3.58 billion of content on the internet is a lot!
Although, not all may get to publish content, those that do publish more than one content in a day. From WordPress' statistics, 87.2 million new posts are created every month. And that’s just from WordPress. Who knows how many posts are created on other platforms?
Bottom line: Most of your content will never see the light of the first page in the Google Search.
Content Distribution Versus Content Creation:
Although most people will say that creating content is one way to boost SEO and improve visibility in the SERPs or Search Engine Results Page, that is slowly fading away.
With so many internet users creating and publishing new content by the second, the content you may have posted hours ago have been buried under hundreds of fresh content. This is why some of the marketers are adopting a new style of winning content marketing.
Content distribution over content creation.
Here are some of the ways you can use to increase your posts' content distribution.
1. Create It into a Video Content
Videos are rising in fame and popularity, especially with mobile internet users.
Statistics show that over 500 hours of videos are being uploaded per minute! Now that's a lot. Moreover, it also shows that 1 billion hours of videos are watched every day!
Having 1.5 billion active users every month, you are sure that your video content will have at least one or two views. With the sharing options, it is easier to share your video content on other media sites that will be able to garner you more viewers.
Signing up is free on YouTube. Some tools are available that can help you create your video content easily. Create your own channel, repost your content in video format, engage and, improve your posts capabilities.
2. Repurpose as an Infographics
Images are one of the most easily digested methods of presenting information.
One of the research from Social Science Research Network says that 65% of the population are visual learners. This indicates that content with visual stimulation will make your message 80% more memorable for people. Infographics also enhance the chances for your post to go viral.
Converting your text-only content into an informational and visually stimulating infographic is one of the ways to redistribute your content to. Although many believe that infographics are dead, guess what? That's what they say to email marketing, blogging, and SEO too.
You don't have to be a professional graphics designer to create your own infographics. There are plenty of infographic generating sites for you to try on the internet.
By utilizing your content into an infographic, you will be able to enhance your reach and post shares with the aid of visual power.
3. Reach Out to Reddit, Quora, Buzzfeed, etc.
Content-sharing sites aren't called content-sharing sites for anything.
Reddit, Quora, and Buzzfeed are few of the famous content-sharing sites that you might want to try. Reddit has almost 1.58 billion users, Quora has 190 million monthly visitors, and BuzzFeed has 650 million global audiences.
By sharing your content on these big sites, you will be able to reach people who are regularly using them. These sites cover a and vast array of topics that you are bound to find some audience that will take an interest in your content and will be able to boost your content's performance.
Additionally, you will be able to meet like-minded bloggers and marketers for content collaboration opportunities.
4. Include in Email Marketing
Who says emails and email marketing is dead? On the contrary, email marketing is very much alive still.
The most basic form of marketing can actually give you and your content more benefits than imagined. For one, it doesn't cost you hundreds of dollars to be able to send an email and get to spread it to many people.
Two, people usually use emails to be able to keep up with their favorite blogger/influencer/service. Therefore, if you are asking for your visitors' emails, don't just stare at it and pile it up in a corner. Make use of them by providing them emails about your new contents and updates.
This is also an excellent way for you to reach your current readers and update them on each post that you have made. If your email opens are posing a challenge for you, there are many creative ways for you to improve your click-to-open rates.
Content is still an essential factor in enhancing your business to be able to reach out to customers and get to gain more. It is also not exclusive to blog posts only.
By distributing your content, you will be able to maximize your reader's reach with fewer, more valuable content. You will be gaining an advantage. After content creation, aside from redistributing them, you can always analyze your content's performance.
This way, you will be able to know which content that your readers respond the most and where it does not.
Create fewer but high in quality posts and maximize your posts distributions rather than creating okay-quality posts in high quantity. No matter what you do and no matter where you are, quality is always better than quantity.