Saturday, January 21, 2017

Price elasticity, or price elasticity of demand (PED), is an economic quantification that measures the responsiveness, or elasticity, of the demand of a product or service relative to a price change....

Developing a product may take some time, but creating a brand takes ages. Branding is all about owning a little space in the customer’s mind. But, it takes the hard work of...
Marketing Insider: Gary Vaynerchuk's Most Memorable Life Lessons

About a year ago, I saw a Facebook ad with a video of a man talking at USC. After reading its compelling value proposition and seeing its engaging image, I decided...

There has been a lot of buzz lately about marketing psychology. With so many technological stimulants out there, it’s difficult for a lot of businesses to stand capture the attention of...
Digital Sales Marketing in to a Company

Digital marketing has developed exponentially since the term was first conceived in the 1990s. It is now seen as a crucial part of overall advertising, sales and brand recognition. As e-commerce...
Digital marketing skills

Going digital holds a fresh perspective for your business. Not only it opens a world of possibilities but there are high chances of online growth too. The market is welcoming many...

In the high-paced information age of today everyone has the image, for better or worse. Customers have access to different sources of information about the company, its CEOs, managers and staff....

Nobody likes advertisements. If we see them on the newspaper, we flip the page. If it’s a commercial break on T.V., we change channels. If there is a pre-roll ad on...

Customer is the king- old adage, Customization is the king- new Adage.  Gone are the days when customers run behind specific products or services for their need or luxury; today as many service...

Before someone purchases a product online, what do they do? Most consumers flip through the available pictures, check the price, and read the reviews. While many products have a string of...