More and more businesses are establishing their online presence on multiple social media platforms. It has actually become the norm for businesses. However, it’s not enough to just set up a business page on platforms such as Facebook, Twitter and Instagram. With social media comes great responsibility and hard work. Are you really up to the task? To help you establish an effective social media business page, we have selected the top seven things that businesses should not be posting on social media.
1. Too Much Content
One of the main reasons people follow businesses on social media is because they are genuinely interested in the services or products they have to offer. They want to be informed about current news, events, and any special deals a particular business has to offer.
But everything has its limit, posts on social media included. No one wants too much information shoved down their throats, or their newsfeed for that matter. Give your followers some time to react and digest information. Otherwise, you risk losing them altogether.
The best way to avoid content overload is planning ahead. Select your content carefully and space out your posts into proper intervals. You can also apply some analytics and see when you are getting the most traffic on your page and cherry pick which content to post during that time.
2. Misleading Information
We all know how competitive businesses can get – pretty feisty if you ask me. Everyone wants to be better than the competition. This is why many businesses may resort to exaggerating bits of information. Although this may be tempting and draw in people temporarily, it can actually have a negative effect on your business long term. When building a brand it is important to build trust between your business and clients. In fact, the majority of users who have had a positive experience on a page are more likely to share the page with other users. Similarly, if they have a negative experience, you risk getting some negative feedback and driving users away.
Post information that is useful, relevant, and adds value to your overall page and business image. If you offer quality content, then there is no need for exaggeration. Rest assured, honesty is the best long-term business solution.
3. Confrontational Comments
Confrontational comments are just one of those things that are bad for a business’ reputation and should remain invisible. Yes, people have, are, and always will find something to complain about. It’s just how business works and social media just happens to be a great place to blow off some steam. However, you should never reply to any of these comments or posts in a confrontational manner. This is one of those times you should abide by “the customer is always right” notion.
Remember, your online interaction is a direct representation of your business. Everything you say can and most likely will be used against you. Always keep that in the back of your mind when you’re tempted to share a few lines. So, think twice before posting anything that you may come to regret.
Remain calm and professional at all times. The way you conduct yourself online reflects your professionalism and overall business attitude.
4. Insufficient Information
Many online users are using social media to find businesses that can offer them a solution to their problem. Whether they’re looking for a particular brand, service or product, social media has become the new directory for businesses. For this reason, if you want people to connect with your business you should ensure information is readily available and easy to find. No one likes going on a wild goose chase. One of the worst things you can do for your business social media page is leaving out crucial information such as contact information, location, product or service information, and website links. So, don’t do it.
Include as much relevant and useful information in your posts as possible. This way people will know what your business is all about, how you can help them, and how they can reach you. Also, be sure to include links to your website or opt-in pages so users can visit your official page for more information. This way you are generating genuine interest and driving traffic to your pages.
5. Content That Is Not Proofread
Inappropriate use of grammar, punctuation, and misspelled words are enough to make the hairs stand on most people. Not only does it look very unprofessional, but it also indicates negligence on your side. Can current and potential clients really trust you to handle their business needs if you can’t even manage your own social media page? I’ll let you chew on that for a while.
The best way to ensure your content ticks all the boxes in the proofreading department is by working with an experienced proofreader. Once they flash the green light, your content is ready to go online.
6. Inconsistent Branding
One of the most overlooked things when it comes to business pages is inconsistency in branding. A business may use one color scheme and logo on one page, while something completely different on another. This is not the way to go if you want to build recognition and gain some positive exposure for your business. Sure, no two social media platforms are the same, but people should be able to recognize your brand immediately, from your logo, for instance. If you want people to take you seriously then you should ensure your branding is consistent across different platforms.
You can tackle inconsistent branding by developing and implementing a business branding strategy that works. Furthermore, you can get in touch with an experienced web designer to oversee all your branding needs.
7. Irrelevant Content
It’s completely understandable that you want to add some personality and character to your business social media page. However, don’t go overboard. Many businesses are posting too much content on their social media pages that are irrelevant to their business agenda. Although it’s done with good intention, posting too much irrelevant content can, in turn, harm your business. Sure, you’ll steal a laugh or get a like here and there, but sharing viral videos, funny memes, and inspirational quotes on your page won’t do much for your business in terms of attracting potential clients, generating sales and promoting your business. The only thing this type of content will achieve is to shift the focus away from your business, which is the exact opposite of what you want, right?
Make sure the majority of your online posts are related to your business. Attract genuine engagement from your audience by posting relevant content that will drive them to action. At the end of the day, you want to add value to your page and focus on business, not entertainment.
Do any of these items ring a bell? If they do, don’t worry. It’s never too late to make some revisions to your social media marketing strategy for the better. Employ some of the aforementioned solutions and your business profile will be a success in no time. Revise your social media marketing strategy today and enjoy the fruits of business tomorrow.
Do you agree with these seven no-no’s of social media marketing? Is there anything else businesses shouldn’t be posting online? Would you like to share your online experience? Let us know in the comment section below. We’d love to hear from you!
Martina Markovska is a writer who writes for Valoso Hub. A writer by day, a reader by night, she specializes in digital marketing and information technology content. You can find her online, passionately sharing her views, or offline curled up on her favorite armchair with a good book. Her inspiration: knowledge is power.